Author

Date06/12/2011

First-Of-Its-Kind Mobile Application Helps Determine Aggregate Savings Quickly and Efficiently

ATLANTA – December 6 , 2011 – Tensar International Corporation, the leader in geosynthetic soil reinforcement and stabilization, today announced the launch of the new SpectraPave mobile application.

The SpectraPave mobile application allows users in the field to quickly and accurately determine aggregate savings with the use of TriAx® Geogrid (TX140/TX160) for subgrade stabilization projects. The SpectraPave mobile application can be accessed with Internet connected devices on demand, at any time and from anywhere in the world.

“The launch of the TensarConnect platform and the release of the SpectraPave mobile application is a major industry innovation, as it is the first platform approach and mobile application of its kind in the world for engineering professionals,” said Matt Wayne, President and CEO of Audience Generation, a leading digital agency and mobile application developer that worked with Tensar on design, concept development and delivery.

The SpectraPave mobile application is a component of the TensarConnectTM platform, a new digital channel that enables engineering professionals and contractors to connect with Tensar, its products, and its sales and support teams on demand. The SpectraPave mobile application is the first mobile solution to be released through the TensarConnectTM platform.

The TensarConnect platform and SpectraPave mobile application can be accessed on any java enabled smart phone mobile device including the iPhone, BlackBerry and Google Android. Customers can also easily access and use the mobile platform on their tablet, PC, laptop or desktop computer.

“The SpectraPave mobile application is the first mobile application of its kind,” said Joe Cavanaugh, Tensar Vice President of Technology. “Tensar is excited about our new, innovative and user-friendly approach to serving our customers digitally and enabling them to connect with our organization and products on demand. The SpectraPave mobile application enables engineers and contractors in the field to easily evaluate requirements, order material and manage projects. They can connect with a local Tensar representative on demand via text, email or phone at any time.”

The SpectraPave mobile application can make purchasing TriAx® Geogrid simple and seamless. After inputting the project metrics, the application generates an analysis summary for the project and instantly provides the user with contact information for the appropriate sales representative based on project location.

A tentative project summary is created in PDF format, available to both the engineer and the Tensar technical representative. This can be saved and accessed by logging into the user’s personalized Tensar account. When the analysis is finalized, users can view the report from any Internet-connected device, or from any computer or phone browser via bluetoothTM connection.

If site conditions change, the initial analysis can be viewed while in the field and a new analysis performed to determine the required amount of aggregate for the new conditions. The SpectraPave mobile application provides immediate time and cost savings to customers. TriAx® Geogrid has been shown to save project managers up to 50 percent in construction costs on unpaved roadway projects, and the mobile application can potentially help to save even more in costs, in addition to time with its easy to use, on demand project generation and costing features.

The TensarConnect platform will continue to evolve and bring new and exciting ways to connect with Tensar, including access to a robust and wide variety of mobile engineering applications. Please visit  www.tensarconnect.com to learn more and start your connection with Tensar today.

About Tensar International

Headquartered in Atlanta, Tensar International is a full-service provider of specialty products and engineering services that offer innovative and cost-effective alternatives to traditional construction methods. Tensar solutions are based on advanced soil reinforcement technologies and incorporate proprietary, engineered applications for commercial, industrial, municipal, residential and transportation infrastructure site development. The company specializes in solutions for common site development challenges, including grade changes requiring retaining walls and poor soil conditions affecting the cost of roadways, parking lots and building structures. Patented, polymeric Tensar® Geogrids are the primary component of the company’s systems, offering reliable strength and durability. Contracted services include site evaluation, conceptual engineering, design, value engineering and installation advice. For more information, visit http://www.tensarcorp.com

Contact:

John Bolton
Marketing Director, Tensar
(770) 344-2170
jbolton@tensarcorp.com

Angelica Nelson
Fifth Ring, Public Relations for Tensar
(713) 457-2121   
angelica@fifthring.com

About Audience Generation

Audience Generation was the driving creative force behind the TensarConnectTM concept and the development of the SpectraPave mobile application, the first engineering mobile application of its type in the world.

Audience Generation has produced winning traditional, online, e-commerce, social and mobile campaigns including mobile application solutions for Fortune 500, small and medium businesses, not-for-profit organizations, national and international associations and societies, and venture backed start-up companies across a variety of industry verticals around the world.

To learn more about Audience Generation, please call us at 512-708-4678 or email us at growyourbusiness@audiencegeneration.com or visit us  http://www.audiencegeneration.com

Contact:

Matt Wayne, President & CEO, Audience Generation

Phone: 512.708.4679

Email: mwayne@audiencegeneration.com